North Lake Tahoe’s
Tourism Business Improvement District

The North Lake Tahoe business community officially passed a Tourism Business Improvement District (TBID) for eastern Placer County, freeing up Transient Occupancy Tax (TOT) dollars to support local workforce housing initiatives and traffic management projects. The TBID also ensures that locally generated funds are governed by North Tahoe businesses. The District was approved at a hearing on March 9, 2021, when the Placer County Board of Supervisors adopted a resolution forming the North Lake Tahoe Tourism Business Improvement District for a five (5) year term, beginning July 1, 2021 through June 30, 2026. As a result, the following businesses will be assessed by the District, which goes into effect on July 1, 2021:

• Retail
• Restaurant
• Activities & Attractions
• Lodging

A TBID is a mechanism for funding tourism promotion and economic development activities that are designed to increase revenues for the assessed businesses. TBID dollars will be managed by the North Tahoe Community Alliance (NTCA) with oversight from the NTCA Board of Directors and corresponding committees.

The TBID will be operated in accordance with a Management District Plan (MDP) and representatives of businesses paying the assessment will be asked to participate on NTCA’s Board and committees. For more information about the TBID, please visit NLTRA.org and download the TBID Education Packet. For an overview video on how the TBID will work, watch here. To learn about the evolution of North Lake Tahoe’s TBID, watch here.

What a TBID Means for North Lake Tahoe

Local Control – North Tahoe businesses control what, when and how TBID funds are spent

Achievable Workforce Housing Solutions – Redirected TOT dollars will finance initiatives that increase the inventory of workforce housing

Traffic Management – Redirected TOT dollars will improve traffic circulation and enhance programs that address congestion in peak periods

Offsetting Tourism Impacts – TBID funds will be utilized to reduce tourism impacts on local communities and support trash mitigation efforts across the region

Destination Management – TBID funding will help market the region in need periods and manage responsible travel initiatives for incoming visitors.